Cookie Policy

This Cookie Policy explains how Axeron, operating under the brand name Axeron and operated by Axeron LTD, officially registered at Unit 3, Office A, 1st Floor, 6-7 St Mary At Hill, London, England, EC3R 8EE, under registration number 17057091 (“we,” “us,” or “our”), uses cookies and similar tracking technologies when you visit or interact with our website axeron.uk, (the “Website”).

Axeron is a business development practice focused on strategic clarity, structure, and decision-making support for independent entrepreneurs and organizations. In the course of operating our Website and providing related digital Services, we use cookies to ensure technical functionality, improve performance, understand how visitors interact with our content, and deliver a more consistent and relevant experience.

This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions , which provide additional information on how we process personal data and govern the use of our Services.

By continuing to browse or use our Website, you acknowledge that cookies may be placed on your device in accordance with this Policy, unless you adjust your browser or consent settings to restrict or disable them.

We encourage you to read this document carefully to understand what cookies are, how and why we use them, and what control you have over their use.

Cookies are small text files that are stored on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as preferences, actions, or technical characteristics.

Cookies are widely used across modern websites to support essential functionality and improve usability. They do not typically contain information that directly identifies you as an individual, but they may be linked to other data that does.

Cookies can serve a wide range of purposes, including:

• Enabling basic website functionality
• Maintaining secure sessions
• Remembering user preferences
• Measuring website traffic and performance
• Supporting marketing and communication efforts

In addition to cookies, similar technologies such as pixels, tags, scripts, and local storage may be used for related purposes. For simplicity, all such technologies are referred to as “cookies” in this Policy unless stated otherwise.

Cookies can be categorized in several ways depending on their function, duration, and origin.

By Duration

• Session cookies: These cookies are temporary and remain active only for the duration of your browsing session. They are automatically deleted when you close your browser.
• Persistent cookies: These cookies remain stored on your device for a defined period or until manually deleted. They allow the Website to remember your preferences or actions across multiple visits.

By Origin

• First-party cookies: These are cookies set directly by Axeron through the Website.
• Third-party cookies: These are cookies placed by external service providers whose tools or services are integrated into our Website (for example, analytics or marketing platforms).

Axeron uses several categories of cookies to ensure the Website operates effectively and delivers a high-quality user experience.

1. Strictly Necessary (Essential) Cookies

Essential cookies are required for the basic operation of the Website. They enable core functions without which the Website cannot function properly.

These cookies support activities such as:

• Navigating between pages
• Maintaining secure user sessions
• Submitting forms safely
• Protecting the Website against malicious activity
• Ensuring technical stability and reliability

Because these cookies are essential to the operation of the Website, they are typically placed automatically and cannot be disabled without significantly affecting functionality.

Disabling essential cookies may result in parts of the Website not working correctly or becoming inaccessible.

2. Performance and Analytics Cookies

Performance and analytics cookies help us understand how visitors use the Website. They collect information about interactions in an aggregated and anonymized form.

These cookies may collect data such as:

• Pages visited and time spent on each page
• Navigation paths through the Website
• Interaction with forms, buttons, or content sections
• Technical information such as browser type, device type, or screen size
• Errors or performance issues encountered

The insights gained from analytics cookies allow us to:

• Improve Website structure and usability
• Identify areas where users may experience friction or confusion
• Optimize content relevance and presentation
• Monitor overall Website performance

Analytics cookies do not directly identify individual users and are used solely to support the continuous improvement of our digital Services.

3. Functionality Cookies

Functionality cookies allow the Website to remember choices you make and preferences you set, providing a more consistent and personalized experience.

These cookies may remember:

• Language or regional preferences
• Display or layout settings
• Form input preferences where applicable
• Previously selected options or interactions

By recognizing returning visitors, functionality cookies reduce repetitive actions and help ensure that your experience feels coherent and tailored rather than generic.

If functionality cookies are disabled, some personalization features may not work as intended, but the core Website should remain accessible.

4. Marketing and Targeting Cookies

Marketing or targeting cookies are used to support communication and promotional activities that are relevant to users’ interests.

These cookies may:

• Track engagement with Website content
• Measure the effectiveness of campaigns or outreach
• Help prevent repetitive display of the same messages
• Support audience segmentation for communication purposes

Marketing cookies may be set by Axeron or by trusted third-party platforms used for analytics, outreach, or advertising.

Where required by law, marketing cookies are used only after obtaining your consent.

Axeron uses cookies for several interconnected purposes, all aimed at improving functionality, clarity, and effectiveness.

Ensuring Website Functionality

Cookies allow the Website to operate smoothly and reliably by supporting:

• Secure form submissions
• Session continuity
• Protection against misuse or technical abuse
• Stable navigation and page loading

Without these cookies, essential Website features may fail or behave unpredictably.

Improving Performance and Usability

Through analytics cookies, we gain insight into how visitors interact with the Website. This helps us:

• Identify what content is most useful
• Detect usability issues or navigation bottlenecks
• Improve clarity and structure across pages
• Optimize performance across devices and browsers

This information is used strictly for improvement purposes and is not used to identify individual users.

Supporting Personalization

Functionality cookies allow the Website to adapt to your preferences over time. This ensures:

• Reduced friction during repeat visits
• A more consistent visual and functional experience
• Less need to re-enter information or reselect preferences

Personalization through cookies is intended to support clarity and ease of use, not to manipulate or pressure users.

Supporting Communication and Outreach

Where applicable, cookies help us understand how users engage with content and communication, allowing us to:

• Evaluate the effectiveness of outreach efforts
• Improve relevance of messaging
• Avoid excessive or repetitive communication

Axeron does not engage in intrusive or aggressive advertising practices, and cookie usage reflects this principle.

Some cookies may process information that qualifies as personal data under applicable data protection laws, particularly when combined with other information.

When this occurs:

• Processing is carried out in accordance with our Privacy Policy
• Legal bases, such as consent or legitimate interest, are applied where required
• Appropriate technical and organizational safeguards are in place

For more detailed information on how personal data is handled, please refer to our Privacy Policy.

Axeron may use third-party tools and platforms that place cookies on your device when you interact with the Website.

These providers may include:

• Analytics services to monitor traffic and engagement
• Marketing or communication platforms to support outreach
• Social media integrations to enable content sharing

Third-party cookies are governed by the privacy and cookie policies of the respective providers. Axeron does not control how these third parties collect or use data.

We encourage you to review the policies of relevant third-party services to understand their practices.

You have the right to control how cookies are used on your device.

Most browsers allow you to:

• View which cookies are stored
• Delete existing cookies
• Block cookies entirely or by category
• Configure alerts when cookies are placed

Please note that disabling or restricting cookies may impact Website functionality and limit access to certain features.

Instructions for managing cookies can typically be found in your browser’s help or support section.

Cookies may remain on your device for different durations depending on their purpose.

• Session cookies expire automatically when you close your browser
• Persistent cookies remain until they expire or are manually deleted

Where applicable, Axeron limits the retention of cookie data to what is necessary for the intended purpose and in accordance with applicable legal requirements.

Axeron may update this Cookie Policy periodically to reflect:

• Changes in legal or regulatory requirements
• Updates to Website functionality or Services
• Adjustments in data protection practices

Any updates will be published on this page with a revised “Last updated” date.

We recommend reviewing this Policy regularly to remain informed about how cookies are used.

If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, you may contact us using the following details:

• Email: info@axeron.uk
• Website contact form: http://axeron.uk/contact

We are committed to transparency and will respond to cookie-related inquiries in a clear and timely manner.